Glossary · Amplify Up Docs

Short definitions for terms used across business user and developer docs.

Audience

A named group of visitors, described in plain language or match conditions. Only active audiences take part in personalization.

The visual editor for pages. You place components, connect content, save drafts, and deploy.

Publishes the current page for live visitors. Save keeps a draft; visitors still see the last deploy until you deploy again.

Visitor profiles and recent activity for a site — who came, what they did, and how versions compare.

The composed structure for a route: components, content, and any audience variants.

Showing a different variant of a page (or region) to a returning visitor based on audiences and rules.

A website you personalize. It has a public URL and a tracking ID the SDK uses.

A public ID for the site (track_…). Operators copy it from site settings; developers pass it to the SDK.

An alternate version of a region or page, usually aimed at an audience.

The ID for a person on your site (for example browser_…). Use it to look up a profile in Insights.

A region on a page that can show different content for different audiences, or a reusable block shared across pages.

The library on your site that renders composed pages and sends visitor events. The Node SDK is available today.

The published layout service the SDK asks for a route’s page and variation.