Amplify UP

Pricing

One plan. Everything included. Live today.

Sign up, add a payment method, and open Composer. No waitlist, no sales call, no setup fee.

  1. 1Create account
  2. 2Choose your plan
  3. 3Start personalizing
CloudHosted by Amplify UP, or connected to your own site
Founder pricing
$499/ month$799
Locked for your first 12 months, then $799/month.
Get StartedAccess starts as soon as payment clears.

Founder rate is available to the first 50 companies. It is locked for 12 months, then moves to the standard $799/month. Usage is never blocked; overages bill monthly in arrears at add-on rates. Cancel anytime.

Included every month
  • 5 sites, 1 hosted by Amplify UP
  • 10 seats
  • 2M events
  • 500 AI credits
  • 10 social posts
  • Every feature in the table below
  • No setup fee
Perpetual License
Coming soon
One-time licenseSelf-host on your infrastructureSource code and AI customization layer

Founder pricing

A full year at the founder rate

The first 50 companies pay $499/month for 12 months. From month 13 the plan moves to $799/month, or $7,990/year billed annually.

$3,600Saved in year one
12 moRate locked
You save $300 every month for a year
M1M3M6M9M12M15M18M21M24
Months 1–12 · Founder rate$499/mo
Month 13 onward · Standard rate$799/mo or $7,990/yr

Estimate

See your monthly bill before you sign up

Usage is never blocked. Anything above your plan bills monthly in arrears at add-on rates, up to the spend cap you set.

1
1 included · $50 per additional hosted site
4
4 included · $25 per additional site on your own hosting
10
10 included · $5 per additional seat
2M
2M included · $55 per additional 1M
500
500 included · $15 per additional 100
Event Streams
Coming soon
Send events to up to 3 destinations · $49/month
Cloud plan
$499 → $799
Months 1–12$499 /mo
Month 13 onward$799 /mo
PlanAdd-ons
Admins set a monthly spend cap and get alerts before usage crosses it.
Get Started

Compare

What each plan includes

Use your own site, codebase, and content management system, or let Amplify UP host it.

FeatureCloudPerpetual
Coming soon
Build
Visual page editorEdit headlines, images, and layouts on the live page
Content StoreBuilt-in content management, no separate system needed
Sanity and Contentful connectorsEdit content where it already lives
Bring your own site and codebaseInstall on any site; hosting is optional
Forms
Brand DNAKeeps AI-written content on brand
Test
AI-powered A/B testing
Goals and experiment resultsTrack the outcomes that matter and see what won
Automatic winner rollout
Personalize
Auto-personalization engineShows each visitor the version most likely to convert
AI-managed page sectionsMark a section and Amplify UP fills it per visitor
Audiences, personas, and journeys
Operate
Content Ops and approval workflowDrafts, reviews, and scheduled publishing
Campaigns with social schedulingPlan launches and schedule posts in one place
Insights
Visitor profilesPeople, AI agents, and bots counted separately
AI bot and crawler trackingSee which AI systems read your site
Delivery and data
Edge deliveryPersonalized pages served close to each visitor
Automatic updates
Your infrastructure
Managed hosting
Coming soon
Your infrastructure
Data exportExport content, profiles, and results at any time
Usage per month
Sites
5 (1 hosted)Details soon
Seats
10Details soon
Events
2MDetails soon
AI credits
500Details soon
Social posts
10Details soon

Add-ons

Pay for more only when you use more

Add-on prices are the same on founder and standard pricing.

  • Hosted site1 included
    $50per site / month
  • Connected site4 included · runs on your own hosting
    $25per site / month
  • Seats10 included
    $5per seat / month
  • Events2M included per month
    $55per 1M events
  • AI credits500 included per month
    $15per 100 credits
  • Social posts10 included per month
    $10per 10 posts
  • Event Streams
    Coming soon
    Send events to up to 3 destinations
    $49per month

FAQ

Common pricing questions

What counts as an event?

One tracked visitor interaction: a page view, click, form submission, or goal completion. Your plan includes 2M per month.

Do unused AI credits roll over?

No. AI credits reset at the start of each billing month.

What happens after month 12?

The founder rate ends and your plan moves to $799/month. You can switch to annual billing at $7,990/year at that point.

Can I bring my own CMS or site?

Yes. Connect Sanity or Contentful, or install Amplify UP on your own codebase. 4 of your 5 included sites run on your own hosting.

Can I export my data?

Yes. Content, visitor profiles, and experiment results can be exported at any time. There is no lock-in.

Stop guessing. Start converting more visitors.

Lock in $499/month for your first 12 months. Sign up and start today.

Get Started
Founder rate
Available to the first 50 companies. $499/month, locked for 12 months, then the standard rate applies.
Usage
Usage is never blocked. Overages bill monthly in arrears at add-on rates.
Spend cap
Admins set a monthly spend cap and receive alerts before usage crosses it.
Price changes
The standard price may change with 30 days’ notice. Your founder window stays locked.
Billing
Billed monthly. Cancel anytime. Annual billing is available at $7,990/year at the standard rate.
Event
One tracked visitor interaction, such as a page view, click, form submission, or goal completion.
AI credit
One AI action, such as generating a content variant or personalizing a section for an audience.

Prices in USD. Taxes may apply.