Personalization that runs itself.
Amplify Up turns visitor behavior into personalized content automatically— no rules engines, no endless campaigns, no marketer busywork.
Engagement lift
+3.2x
Profiles
48.2k
+12% this week
How it works
From behavior to content in three steps
Track behavior
Capture page views, clicks, and engagement signals as visitors move through your site.
Build profiles
Amplify Up assembles live affinity scores and journey context automatically.
Personalize content
AI selects the right content for each zone—without writing rules by hand.
3.2x
Avg engagement lift
12ms
Decision latency
0
Rules to maintain
48h
Time to first value
Platform
Everything you need to personalize at scale
AI orchestration
GPT-driven content selection based on live behavior, goals, and available inventory.
Behavioral insights
Profiles, affinity scores, and journey maps that update as visitors engage.
Zero-code zones
Drop personalization zones into your site and wire content from your existing CMS.