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Amplify Up docs

Guides for operators, integration docs for developers, and public API specs.

Amplify Up turns visitor behavior into personalized pages. This site covers how to run the product, how to wire it into your website with an SDK (Node is available today), and the public APIs those SDK(s) use.

User Guides

Sites, Composer, audiences, Insights, and organization settings — written for operators.

Developer Guides

Architecture, Node SDK install, composed pages, events, and cached personalized HTML.

API

Public Edge and event endpoints. Prefer the Node SDK unless you are building a custom integration.

Release notes

What’s new — features, improvements, and fixes.

What Amplify Up does

  1. You add a site and install an SDK with a tracking ID.
  2. You compose pages in Composer and Deploy them.
  3. Visitors see published layouts. Returning visitors can get a personalized variation of the same page.
  4. Insights show visitor profiles and recent activity so you can improve audiences and content.

Start here

Operators: add a site. Developers: architecture or install an SDK.