Tracked activity
Page views, clicks, and key actions build a profile for every visitor over time.
Signals
Scores like purchase intent or engagement that rise with activity and fade when visitors go quiet.
Audience builder
Describe who you want to reach, check the matching conditions, and preview who qualifies today.
First-party by design
Profiles are built from activity on your own site. People, AI agents, and bots are counted separately.
How signals work
From activity to audience
Each step builds on the one before, so audiences stay grounded in real behavior.
1. Track
Visitor activity is recorded as they browse your site.
2. Measure
Activity becomes traits, such as visits this week, and signals, such as intent to buy.
3. Group
Audiences combine traits and signals into groups you can personalize for and test against.
FAQ
Common questions
- What are behavioral signals?
- Signals are scores that summarize what a visitor has been doing, like how engaged they are or how close they are to buying. They go up with activity and fade over time.
- What does first-party audience builder mean?
- Audiences are built only from activity on your own site, not bought or borrowed data. You decide who is in each audience and why.
- Can I see who is in an audience before using it?
- Yes. Preview shows a sample of recent visitors who match, so you can check the audience before it goes live.
See it on your own site
Amplify UP is in beta. Request access and we will help you connect your first site.