Personalized sections
Mark any part of a page as personalized and give it a different version for each audience.
A/B tests
Split traffic between versions and measure each one against the goals you care about.
Fast pages
The right version is chosen before the page reaches the visitor—no flicker, no layout jumps.
Plain-language rules
Write who sees what as simple sentences, like “visitors from a paid campaign on mobile”.
How optimization works
Decide, test, learn
Personalization and testing use the same building blocks, so you can move from one to the other.
1. Choose the section
Pick the hero, offer, or call to action you want to change.
2. Set who sees what
Target an audience, or split visitors between versions as a test.
3. Measure against goals
Track conversions for each version and keep the one that works.
FAQ
Common questions
- What is headless personalization?
- It means showing different versions of a page to different visitors on a site built with a headless CMS. Amplify UP chooses the version and your CMS still supplies the content.
- How does A/B testing work with a headless CMS?
- You create versions of a section in Amplify UP, using content from your CMS or written by hand. Visitors are split between them and results are measured against your goals.
- Will personalization slow my site down?
- No. The version is picked before the page is delivered, so visitors never see one version swap for another.
See it on your own site
Amplify UP is in beta. Request access and we will help you connect your first site.